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  • Writer's pictureBarbara Murphy-Shannon

Week 4 "Not Afraid To Die On A Treadmill" Email Marketing Challenge

Updated: Jun 13, 2023

Week 4: Email Marketing Challenge Do you want the good news or the bad news? But before we go there, I want to share a great Will Smith quote. “The only thing that I see distinctly different about me is I'm not afraid to die on a treadmill. I will not be outworked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all of those things you got on me in nine categories. But if we get on the treadmill together, there are two things: You're getting off first, or I'm going to die.” Ok, .... Good News. We’ve had 30 new subscribers in the last 30 days. Welcome sequence: 16 emails over the course of 37 days. Email #1 Open Rate: 59.65% Click rate: 37.53%

*fist pump* BAD NEWS! :( No sales. NONE! Bummer. The numbers are below. I researched the reasons why it might be getting "hops" but no sales. (hops are the same as clicks)

  1. Low converting offer

  2. Low-quality traffic

  3. Lack of preselling

  4. High expectations. Being realistic about the potential

Let’s take a look at each one. Low converting offer: Analysis: The website and the products for sale might be a mismatch. It’s all woodworking, but we attract one type of woodworker and offer something different. Let’s not forget it's a ClickBank product, and saturation is a concern. Low-quality traffic: Analysis: The traffic is organic and cold. Lack of preselling: Analysis: The sales page is good (maybe a little outdated). It has a video, bonuses, and a countdown timer. High expectations: Analysis: Tom did warn me that the products didn’t sell very well, especially since it’s cold traffic and a low converting offer. It would be different if the incoming traffic were warm, which is one of my goals with consistent emails. Email for Week 4: I decided to lean heavily on Father's Day for this week's email. The majority of subscribers live in the USA. The number one way to celebrate is by giving Dad a gift.

I positioned the products as a gift for Dad or buy the product and make something for Dad. We shall see if anyone buys. Attached below is a copy of the Email. The results of the May 25, 2023 email and the resend email. Open Rate: 35% Click rate: 2.83 Lower than the first email I sent on May 5th. Open Rate: 51.32% Click rate: 6.62% (this email had links to the product but also back to the website) Goals for the coming week:

  1. I’ll continue to improve the emails in the welcome sequence.

  2. Revitalize the opt-in pop-up. The image and copy could be better.

  3. Continue to build the know, like, and trust with the list

  4. Look for other affiliate products to sell that align with the website & IDC.

  5. Some other ideas, but not ready to discuss them. More to come.

Every single day of our lives, we’re iterating and learning from our mistakes, making new ones, and adjusting course along the way. The treadmill of life is putting in the reps and working hard. No one wins by sitting on the sidelines watching. The cool part is the owner has given me free rein to do whatever I want. So no pressure (except the pressure I give myself).

Week four email:

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