You Are Your
How to Develop Your Unique Brand
What Is Branding?
A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. In the case of McDonald’s, the golden arches became part of the brand. Those arches separate their product from all other fast food restaurants and they’re a recognizable symbol even with kids.
Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it’s people working with people and that’s what makes business relationships valuable.
Why should you build your personal brand?
Building a recognizable personal brand opens professional opportunities.
Whether you're a full-time employee, independent freelancer or business owner, your personal brand speaks before you.
Being intentional about what you want it to stand for shapes the opportunities you attract.
But where do you start?
Branding with Archetypes
What Is Branding With Archetypes®?
Archetypes are images, characteristics and qualities that are imprinted in our human psyche and are immediately understood because they are universal.
We intuitively understand archetypes.
They immediately create meaning and feeling.
Brands are about emotion and connection.
Archetypes provide a structured, easy to use method for creating meaning, emotion and connection, in a way that is authentic to YOU!
There are two Archetypes that will give you the answers to your brand.
A Signature And An Influencing Archetype.
Your Signature Archetype represents the core nature, motivation and driving force of you (or your company). However, used alone it does not create enough dimension or personality to stand out as unique in a crowded market.
Which is where your Influencing Archetype comes in.
Your Influencing Archetype gives dimension, color, tone and uniqueness when integrated with your Signature Archetype.
For example, my Signature Archetype is Sage (wisdom, teacher, coach) and Influencing Archetype is Hero (protects the underdog)will have very different messaging, marketing look & feel, strengths, values and vision than they would if their Signature Archetype were Ruler with an Influencing Archetype of Humanitarian.
Your archetypes always reflect YOUR uniqueness…and they appeal to a matching core desire that is currently important and strongly present within you.
Be Yourself Because Everyone Else Is Taken
We’re going to close the guide with an important chapter on being unique. You want to take influence from others including your mentors, but it’s important that you be yourself. That’s how you’ll separate yourself from the competition.
AN ORIGINAL CATCHPHRASE
I’m a paragraph. Double click here or click Edit Text to add some text of your own or to change the font. This is the place for you to tell your site visitors a little bit about you and your services.
Artist & Film Production
"The Ultimate Breakthrough Business Coaching Program made a huge difference in my business. Branding with Archetypes is incredible. Now, I can make all my business decision with confidence and clarity knowing I’m on brand and attracting my ideal clients. Game Changer!"