Week 2: "Risk it to Get the Biscuit," Email Challenge

SOUND THE ALARM
 —the moment we have all been waiting for has arrived!
 
 No, I’m not talking about the moment in which I finally accepted the fact that my large thighs are never, ever going away (thanks, Mom).
 
 Rather, It's week 2...baby!
 
 Week 2 - Email Marketing Challenge
 
 I'm not going to lie, this week was tough.
 
 I was sick with a sinus infection coughing up a lung.
 "Atchoo! sniff...sniff"
 
 Let's grab a tissue and see what I did this week.
 
 Even though I felt like shit, I kept to my commitment and got the email out on Thursday as promised. Although, I am sure it wasn't my best work since my brain was on a NyQuil margarita high.
 
 As a reminder, I can’t reveal the actual site for privacy and SEO reasons. So throughout this challenge, I’ll use a fictitious site name called "Wally's Woodworking."
 
 The results of the May 11, 2023 email and the resend email.
 
 34.09 Open rate
 3.25 Click rate
 96% Desk Top users
 
 MTD Stats
 13 new subscribers
 7 unsubscribes
 1 bounce
 
 I only have access to basic membership with getresponse (the email service provider), so I'm limited with what tools are available, but there is always a workaround.
 
 For example, the basic membership does not include "Perfect Timing." The people on the list live worldwide, mainly in the USA, but still in many different time zones. Therefore, I recommend segmenting the list by time zones and sending it accordingly so each time zone is delivered first thing in the morning.
 
 I also discovered there are more women on the list than I thought, and I've been writing my emails to men. So I plan to adjust the speech in the copy to be not so gender specific.
 
 I don't have control over the website. There is currently one pop-up opt-in lead magnet on the website. The website owner wants to avoid more opt-in's because he doesn't want it to compete with the ads on the website, which of course, makes $. So I've suggested we add an exit pop-up. It won't interfere with the ads and could capture additional email addresses.
 
 I've requested the affiliate sales reports and I'll share them once they become available.
 
 That's a wrap.
 
 Now wine.
 
 Just kidding, shots.
 
 of NyQuil

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