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Hello, I'm Barbara

I'm so glad you're here!

How did I get here?


I had this feeling deep inside I should be doing something different, something that inspired me, something that filled my heart, and that I could help others, but I couldn’t figure out what "IT" was?

BUT I knew damn sure it wasn't another JOB.

Not realizing it then but the Universe was sending me signals, but I wasn’t paying attention.


Long story short, I had a couple of life-altering events that woke me up.


One, my sister passed away unexpectedly. She had health issues but nothing that gave us any warning she would go so quickly.


The other surprise was my current employer.


After my sister passed, I received cards and flowers expressing condolences from friends, colleagues, and even my husband’s employer.


But nothing from my employer of five years. I thought it was odd.


When I arrived back to work after traveling to the east coast for my sister’s services my boss asked me to come to her office.


I went in thinking she and my employer were, a little late but will offer their condolences.

When I got in her office, she did ask me how I was doing and small talk for about 10 minutes then she said that HR would "need a copy of my sister’s death certificate."




She went on to say it was policy.


Policy…what kind of policy is this.


I’m mourning the loss of my sister. What are you asking me?


Basically, you want proof that I’m not lying about my sister’s death because I needed to take time off.




I honestly freaked out.


What an insensitive, thoughtless company that didn’t take the time to send a sympathy card but has the BALLS to ask for my sister’s death certificate.


No! not balls…. because I associate balls with someone that does something most of us are afraid to do. Like someone that has the guts to go skydiving.


This was just cruel!


Who the hell am I working for?


These are not my values. This is not how you treat people.


This feels so wrong.


That was my breaking point — in the best possible way.


Time to change my life.


To be honest, this wasn’t the first time the company disappointed me. There were plenty of other times, but I was playing it safe. I was collecting a paycheck and knew how each day would play out.


It’s mind-blowing how many of us trade the chance to be fully alive for the seemingly safe harbor.

Fear will do that to you……

Who am I?

I’m Barbara Murphy-Shannon and I went back to college earned my master's in psychology when most people my age are moving to a 55 and older retirement community playing golf every day (I know, I's a problem).


But Not Me.


I'm not ready to stop chasing my dreams and something tells me you aren't either.

I'm just a wee bit Irish, Momma of two adult children, and a high-energy golden doodle named Jessie, and married to the love of my life (he's playing golf). 


I grew up outside of Boston, so I speak two languages. English and Bostonian (Paak the caa in Haavaad Yard).


After a hard day's work, my adult beverage of choice is a "Shannon Special" —vodka, water with a splash of cranberry so it's pink not red...and lots of ice. ahhh.

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My clients are mostly entrepreneurs or ones in the making, all ages and backgrounds with no single defining difference except they want their branding and marketing to work but also be authentic to their voice, values, and beliefs.

ENTER: Branding with Archetypes

I recommend that all new clients start here—are you ready?